By 2020, it’s predicted that nearly 80 per cent of all internet traffic will be driven by video. As HubSpot have identified: 43 per cent of people want to see more video content from marketers 9 per cent of marketing professionals globally have identified video as being the content with the best return on investment…
Read More »
Teachers always said that Shakespeare was head and shoulders above any writer in history. We often wonder whether there could have been other creatives as successful as him that didn’t get their chance. Shakespeare had a way with words, for sure. But he also had a grammar school education and a few wealthy benefactors who…
Read More »
Read More »
We had a two-week window to help Babcock deliver their response to the London Fire Brigade tender opportunity. We worked collaboratively with their Business Development team to understand their key messages and what makes them stand out from the competition. Channeling their passion and talent, we designed and produced a tender overview programme to capture…
Read More »
Read More »
A good infographic is around 30 times more likely to be read than a text article. It’s worth knowing what you’re doing. Are you getting the most you can from them? Are you using them at all? In this third installment on the impact of infographics (see previous posts: Infographics – Making the most of your data and A…
Read More »
Read More »
October is Breast Cancer Awareness Month. In the UK, 1 in 8 women and 1 in 870 men are diagnosed with breast cancer during their lifetime. Inspired by Breast Cancer Now’s #wearitpink campaign, we went all out to raise awareness and donations to fund lifesaving research and support. In true Outlook style, what started as…
Read More »
Read More »
The brief Autoglass® challenged us to showcase the brand and business, to make their staff proud to be part of a wonderful success story, and demonstrate the scale of the business that their colleagues, partners and customers normally don’t see. The ‘premiere’ was set to be at the company’s first ever Customer Conference – an event…
Read More »
Read More »
The growing importance of corporate videos
Posted on Tuesday, August 1st, 2017 by in Video
Video, in the traditional sense has been around for many years in the form of film, TV and adverts. From a marketing perspective, videos are a tremendously useful tool in getting a message across to an audience. In this post, we’ll be looking at why videos are becoming the most important form of communicating a…
Read More »
Read More »
Pictures, words and sounds. They make a beautiful partnership and in the context of a video, it’s the choice of format of billions of people to seek out answers to their questions! Read how to use an Explainer video to get customer loyalty.
Read More »
Read More »
Engaging your audience – The power of a title
Posted on Friday, July 28th, 2017 by in Commercials, Content Production, Full service response, Video
From the roaring lion of MGM to the genre-defining appearance on-screen of the words STAR WARS, the opening title of a film has come to set the tone for the movie-going audience. It whets their appetite for entertainment and tickles their desire for total cinematic immersion. Although technically a practical device to introduce the main feature and…
Read More »
Read More »
Our ever-motivated Shooter/Editor Ed has been hard at work training for his next personal project – a showcase of Figure Athlete, Sarah Oldham. Currently going through a fitness regime of his own, Ed was up at the crack of dawn to film Sarah during one of her many training sessions here in Northampton. Sarah Oldham…
Read More »
Read More »