Infographics are a fun and quick way to display complex information without the heavy reading. Great for simplifying complex, technical information or data into high impact visual representations. Graphically rich Infographic designs can communicate a subject clearly and quickly and make data easier to understand and consume.
Infographics create an engaging experience, being 30 times more likely to be read than a text article as 40% of people will respond better to visual information than plain text, they are great to get your content noticed and shared.
An integral part of any content marketing strategy, infographics have proven online success at driving website traffic through embedded back-links, provide value-added differentiable content, boost brand-user engagement and increase SEO rankings. They are easily usable across a wide choice of Marketing channels increasing brand visibility through their share-ability factor; ideal for Social Media, and are transferable to print or other consumer marketing material.
Infographics can be designed and delivered in the following formats: static, interactive, motion graphics and data visualisation.
The key to a great infographic is firstly enabling the designer to fully understand your intended audience, the delivery media (Digital or Print) and the critical key messages in order of priority that need to be communicated.
You could make your own infographic with an online infographics maker, but in doing so you run the risk of missing an opportunity to really engage with your audience. An online infographics maker will be less costly, but the problem with using pre-made templates is the fact that the engaging information has to be worked into a template, rather than the template being created to enhance the information. As a result, the overall impact can be lessened; important statistics can be overlooked as they’re squeezed in the corner, the branding isn’t reflective of the business, and generally they’re less memorable.
The key to a great infographic is firstly enabling the infographic designers to fully understand your intended audience, the delivery media (Digital or Print) and the critical key messages in order of priority that need to be communicated.
Once this has been agreed, conceptualised and storyboarded, next up is the all-important colour palette and style guide for the graphical elements. Will your brand colour palette prevail or can the infographic explore and utilise more eye catching colour ways?
Most infographics follow a set flow of data/content. The way this is designed into content holders or icons will be influenced heavily by your brand or the context of the message/story you are trying to communicate.
Taking the user through a natural linear flow of information will always be preferable and easier to digest and understand, for the user, than random content that bears no relation to the image or content.
It’s important to ensure this has been considered and reflected in the storyboard of the proposed infographic pre asset creation.
The most memorable infographics ooze the personality of the company and subject they are communicating on behalf of. Our infographic designers understand that tone of voice, the choice of colours, fonts, graphics and iconography are critical in ensuring your design demands attention. So, forget online infographic makers, get in touch with us today and make the most of your data, and the opportunity to engage your audience.
If a picture says 1000 words an infographic says a whole lot more!